For brands and agencies I shoot campaigns and editorials: fashion, footwear, jewellery, lingerie. With teams for styling, hair and make-up, production and film, or pared back to one model and one light.
A campaign has to show the product and still sell a feeling. I work with directed, sometimes coloured light and with people who feel at ease in front of the camera. You can see it in the picture.
Clients include Peek & Cloppenburg with Ellesse, Scholl, Copenhagen Studios, AppelrathCüpper and the DFL. Alongside them are personal series where I try out ideas before they go into a campaign.
In the studio, on location in Cologne or abroad. It starts with a conversation about the brand, the idea and what the pictures need to achieve.